Privacy Policy

1. Introduction

Indranksh Electronic OPC Private Limited ("Company," "we," "our," or "us") is committed to protecting your privacy. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website, purchase our products, or interact with us through various platforms including Google, Facebook, Instagram, Amazon, GeM, and IndiaMART.

2. Information We Collect

2.1 Personal Information

We may collect the following types of personal information:

• Identity Data: Name, company name, designation
• Contact Data: Email address, phone number, billing/shipping address
• Financial Data: Bank account details, GSTIN, payment information (processed securely)
• Technical Data: IP address, browser type, device information, cookies
• Usage Data: Website navigation, product views, purchase history
• Marketing Data: Preferences, feedback, survey responses

2.2 Platform-Specific Data Collection

Platform	Data Collected
Website	Contact forms, enquiry data, cookies, analytics
Google Ads/Shopping	Search queries, click data, conversion tracking
Facebook/Instagram	Profile info (with consent), engagement data, Messenger conversations
WhatsApp Business	Phone number, chat history, shared media
Amazon Business	Order details, shipping info, buyer account data
GeM Portal	Government buyer details, tender participation data
IndiaMART	Business profile, enquiry data, lead information
LinkedIn	Professional profile data, connection requests

3. How We Use Your Information

We use your personal data for the following purposes:

3.1 Primary Purposes (Legal Basis: Contract Performance)

• Processing and fulfilling your orders
• Managing your account and providing customer support
• Delivering products and installation services
• Processing payments and maintaining financial records
• Providing warranty and after-sales service

3.2 Marketing Purposes (Legal Basis: Consent/Legitimate Interest)

• Sending promotional offers and product updates
• Targeted advertising on Google, Facebook, Instagram
• Remarketing to previous website visitors
• Social media engagement and content personalization
• Market research and customer satisfaction surveys

3.3 Legal Compliance (Legal Basis: Legal Obligation)

• GST invoicing and tax compliance
• Government reporting (GeM, MSME, NSIC)
• Export control and customs documentation
• Fraud prevention and security

4. Cookies & Tracking Technologies

4.1 Types of Cookies We Use

Cookie Type	Purpose	Duration
Essential	Website functionality, shopping cart, login sessions	Session - 1 year
Analytics	Google Analytics, visitor behavior analysis	2 years
Marketing	Facebook Pixel, Google Ads conversion tracking	90 days - 1 year
Preferences	Language, currency, display settings	1 year

4.2 Third-Party Tracking

We use the following tracking technologies for marketing:

• Google Analytics 4: Website traffic analysis (IP anonymization enabled)
• Google Ads Conversion Tracking: Campaign performance measurement
• Facebook Pixel: Ad targeting and conversion tracking
• LinkedIn Insight Tag: B2B marketing analytics
• WhatsApp Business API: Message delivery tracking

5. Data Sharing & Third Parties

5.1 Categories of Recipients

We may share your data with:

• Service Providers: Payment gateways (Razorpay, PayU), logistics partners (Blue Dart, Delhivery), cloud hosting (AWS/Google Cloud)
• Platform Partners: Google, Meta (Facebook/Instagram), Amazon, GeM, IndiaMART for integrated services
• Professional Advisors: Accountants, auditors, legal consultants
• Government Authorities: Tax departments, regulatory bodies when legally required
• Financial Institutions: Banks for payment processing and credit checks

5.2 Platform-Specific Data Sharing

• Google: Advertising data shared under Google Ads Data Processing Terms
• Meta: Event data shared under Meta Business Tools Terms
• Amazon: Order data shared for fulfillment and customer service
• WhatsApp: Messages processed by WhatsApp Business API

5.3 What We DON'T Do

• We do NOT sell your personal data to third parties
• We do NOT share data for unrelated marketing purposes
• We do NOT transfer data outside India without adequate safeguards

6. Data Security

We implement appropriate technical and organizational measures to protect your data:

6.1 Security Measures

• Encryption: SSL/TLS for data in transit, AES-256 for data at rest
• Access Control: Role-based access, multi-factor authentication
• Network Security: Firewalls, intrusion detection, regular security audits
• Payment Security: PCI DSS compliant payment processing
• Backup: Encrypted daily backups with 30-day retention

6.2 Data Breach Response

In case of a data breach, we will:

• Notify affected users within 72 hours of discovery
• Report to relevant authorities as required by law
• Take immediate steps to contain and remediate the breach
• Provide guidance on protective measures

7. Data Retention

We retain your personal data only as long as necessary:

Data Category	Retention Period	Reason
Customer account data	Duration of relationship + 3 years	Service provision, legal obligations
Transaction records	8 years (as per GST Act)	Tax compliance
Marketing preferences	Until withdrawal of consent	Consent-based marketing
Website analytics	26 months	Google Analytics default
Customer support logs	3 years	Quality assurance, dispute resolution

8. Your Privacy Rights

Under Indian data protection laws and GDPR (for EU visitors), you have the following rights:

8.1 How to Exercise Your Rights

To exercise any of these rights, please contact us at dpo@indranksh.com with:

• Your full name and contact information
• Description of your request
• Proof of identity (for security)

We will respond within 30 days of receiving your request.

9. Marketing Preferences

9.1 Opt-Out Options

You can opt-out of marketing communications at any time:

• Email: Click "Unsubscribe" link in any marketing email
• SMS: Reply "STOP" to promotional messages
• WhatsApp: Message "STOP" to our business number
• Phone: Request removal during any telemarketing call
• Social Media: Adjust ad preferences in platform settings

9.2 Platform-Specific Ad Controls

• Google: Google Ad Settings
• Facebook/Instagram: Facebook Ad Preferences
• LinkedIn: LinkedIn Advertising Settings

Note: Even if you opt-out of marketing, we may still send transactional communications (order confirmations, shipping updates, warranty information).

10. Children's Privacy

Our products and services are not directed to individuals under the age of 18. We do not knowingly collect personal data from children. If you believe we have inadvertently collected data from a minor, please contact us immediately at dpo@indranksh.com and we will delete such information.

11. International Data Transfers

We primarily store and process data in India. However, some of our service providers (Google, Meta, AWS) may process data outside India:

• We ensure adequate safeguards through Standard Contractual Clauses (SCCs)
• Google and Meta operate under EU-US Data Privacy Framework
• All international transfers comply with IT Act, 2000 and SPDI Rules, 2011

12. Updates to This Policy

We may update this Privacy Policy periodically to reflect changes in our practices or legal requirements. We will:

• Post the updated policy on this page with a revised "Last Updated" date
• Notify you of significant changes via email or prominent website notice
• Obtain renewed consent where required by law

We encourage you to review this policy regularly.

13. Contact Us